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PRIVACY POLICY

Last Updated on

JAN 26TH 2026

Welcome to NU Rally.

At NU Rally, we believe extraordinary experiences are built on trust. Whether you're browsing our website, registering for one of our events, purchasing merchandise, we want you to understand how your personal information is collected, used, stored, and protected. Privacy is not simply a legal obligation, it is a responsibility. We recognize that when you choose to share your information with us, you place your confidence in our ability to handle that information responsibly. This Privacy Policy explains how we fulfill that responsibility. This Privacy Policy describes the information we collect, why we collect it, how we use it, when we may share it, how we protect it, and the choices available to you regarding your personal information.

Our goal is to make this policy transparent and easy to understand while providing the level of detail expected from a professional organization operating premium automotive events. By accessing our website, participating in our events, communicating with our team, purchasing our products, or otherwise using any NU Rally services, you acknowledge that you have read and understood this Privacy Policy.

INFORMATION WE COLLECT

The information we collect depends on how you interact with NU Rally. Some information is provided directly by you, while other information is collected automatically when you use our website, register for an event, or make a purchase.

INFORMATION YOU CHOOSE TO SHARE

When you register for an event, purchase merchandise, subscribe to our newsletter, contact our team, or otherwise interact with NU Rally, you may choose to provide us with information such as:

Full name

Full name

Email address

Email address

Phone number

Phone number

Mailing or shipping address (where applicable)

Mailing or shipping address (where applicable)

Emergency contact information

Emergency contact information

Driver information

Driver information

Vehicle model, year, and specifications

Vehicle model, year, and specifications

Guest information

Guest information

Travel information related to an event

Travel information related to an event

Any other information you voluntarily provide during registration, inquiries, or communications with uselated to an event

Any other information you voluntarily provide during registration, inquiries, or communications with uselated to an event

Some of this information is required to organize and safely operate our events, while other information is optional and helps us provide a more personalized experience.

INFORMATION COLLECTED DURING CHECKOUT

NU Rally uses Shopify to power our online store and event registration checkout. When you purchase merchandise or register for an event through our website, your checkout is processed securely by Shopify and its authorized payment partners.

As part of this process, Shopify may collect and process information including:

Your name and contact information

Your name and contact information

Billing and shipping addresses

Billing and shipping addresses

Payment information

Payment information

Order and transaction details

Order and transaction details

Device and browser information

Device and browser information

IP address

IP address

Fraud prevention and security information

Fraud prevention and security information

Information necessary to process payments, calculate taxes, prevent fraudulent transactions, and complete your order

Information necessary to process payments, calculate taxes, prevent fraudulent transactions, and complete your order

Sensitive payment information, such as your complete credit card number, is processed by Shopify and its payment providers using industry-standard security measures. NU Rally does not store your complete payment card details on its own servers.

SHOPIFY'S ROLE

NU Rally uses Shopify to power our online store and event registration checkout. Shopify provides the technology and infrastructure that enable us to securely process purchases, registrations, and related transactions.

As part of providing these services, Shopify may independently collect, process, store, and manage certain personal information in accordance with its own Privacy Policy, Terms of Service, and applicable laws. This may include information necessary for payment processing, fraud prevention, security, order management, and platform functionality.

While NU Rally selects Shopify as our e-commerce platform, Shopify operates as an independent service provider with its own privacy and security practices. The collection, use, storage, disclosure, and protection of information processed directly by Shopify are governed by Shopify's own policies and procedures.

NU Rally does not control how Shopify processes information that it collects or is required to process in order to provide its services. We encourage you to review Shopify's Privacy Policy and Terms of Service to understand how Shopify handles your personal information.

NU Rally receives only the information reasonably necessary to process your registration or order, communicate with you, provide customer support, manage event participation, and fulfill our contractual obligations. We do not receive or store your complete payment card number or other sensitive payment credentials processed by Shopify or its payment partners.

OUR COMMITMENT TO YOUR PRIVACY

We value your trust and respect your privacy.

We do not sell, rent, or trade your personal information to third parties for their own marketing or commercial purposes.

We do not sell, rent, or trade your personal information to third parties for their own marketing or commercial purposes.

We do not use your personal information to send unsolicited spam emails, promotional phone calls, or unsolicited text messages.

We do not use your personal information to send unsolicited spam emails, promotional phone calls, or unsolicited text messages.

We only contact you regarding your purchases, event registrations, customer support requests, account-related matters, or communications that you have requested or consented to receive.

We only contact you regarding your purchases, event registrations, customer support requests, account-related matters, or communications that you have requested or consented to receive.

If you choose to subscribe to our newsletter or marketing updates, you may receive occasional information about upcoming rallies, exclusive experiences, merchandise releases, or company news. You can unsubscribe from these communications at any time by following the instructions included in the message or by contacting us directly.

If you choose to subscribe to our newsletter or marketing updates, you may receive occasional information about upcoming rallies, exclusive experiences, merchandise releases, or company news. You can unsubscribe from these communications at any time by following the instructions included in the message or by contacting us directly.

We never share your personal information with third parties for the purpose of allowing them to send you their own advertising or promotional communications.

We never share your personal information with third parties for the purpose of allowing them to send you their own advertising or promotional communications.

Your personal information is used solely to operate NU Rally, deliver the services you request, improve your experience, and maintain the safety, quality, and reliability of our events and website.

PHOTOGRAPHY & MEDIA

Every NU Rally event is an experience worth remembering. To capture these moments, our events may be photographed or recorded through photography, videography, or other forms of media.

Media captured during our events may include:

Participants

Participants

Vehicles

Vehicles

Group drives

Group drives

Event venues

Event venues

Lifestyle moments

Lifestyle moments

Award ceremonies

Award ceremonies

Community interactions

Community interactions

These photos and videos may be used by NU Rally solely for our own legitimate business and promotional purposes, including:

Our official website

Our official website

Social media platforms

Social media platforms

Event recap content

Event recap content

Promotional campaigns

Promotional campaigns

Printed marketing materials

Printed marketing materials

Future event promotions

Future event promotions

We do not sell, license, rent, or otherwise authorize third parties to use your photographs or videos for their own advertising or commercial purposes without your permission, except where required to operate our services or comply with applicable law.

If you have concerns regarding photography or the use of your image, please notify a member of the NU Rally team before the event whenever reasonably possible. While we will make reasonable efforts to accommodate your request, we cannot guarantee complete exclusion from media captured during public or group activities.

MARKETING COMMUNICATIONS

If you choose to subscribe to our communications, we may occasionally send you updates regarding:

Upcoming ralliess

Upcoming ralliess

Event announcements

Event announcements

Registration openings

Registration openings

Exclusive invitations

Exclusive invitations

Merchandise releases

Merchandise releases

Company news

Company news

Our goal is to keep our communications relevant, meaningful, and limited to information related to NU Rally and our services.

We do not sell, rent, or share your email address or phone number with third parties for their own advertising, marketing, or promotional purposes. We also do not send unsolicited spam emails, promotional phone calls, or marketing text messages.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us directly. Please note that opting out of marketing communications will not affect important service-related communications such as event confirmations, payment receipts, itinerary updates, or safety notifications.

GOOGLE ANALYTICS

To better understand how visitors use our website and to continually improve the user experience, NU Rally uses Google Analytics, a web analytics service provided by Google.

Google Analytics helps us understand information such as:

Which pages are visited most often

Which pages are visited most often

How visitors navigate our website

How visitors navigate our website

How long visitors stay on our pages

How long visitors stay on our pages

Website performance and usability

Website performance and usability

General visitor trends and engagement

General visitor trends and engagement

The information collected through Google Analytics is generally aggregated and does not directly identify individual visitors. It helps us improve website performance, optimize content, and enhance the overall experience for our customers.

Google may process certain technical information, such as your IP address, browser type, device information, and cookie identifiers, in accordance with its own Privacy Policy. We encourage you to review Google's Privacy Policy to learn more about how Google collects and processes information.

INTERNATIONAL PARTICIPANTS

NU Rally welcomes participants from around the world. As a result, some of our services may involve the transfer or processing of personal information across international borders.

Depending on the nature of an event or the location of our service providers, your information may be processed in countries other than your country of residence. Whenever personal information is transferred internationally, we take reasonable administrative, technical, and organizational measures to help ensure that your information remains protected and is handled in accordance with applicable privacy laws.

DATA RETENTION

We retain personal information only for as long as it is reasonably necessary to fulfill the purposes described in this Privacy Policy, including:

Managing event registrations and participation

Managing event registrations and participation

Providing customer support

Providing customer support

Processing purchases and transactions

Processing purchases and transactions

Complying with legal, accounting, and regulatory obligations

Complying with legal, accounting, and regulatory obligations

Resolving disputes

Resolving disputes

Protecting our legal rights

Protecting our legal rights

Improving our services and future events

Improving our services and future events

When personal information is no longer required for these purposes, we will securely delete, anonymize, or otherwise dispose of it in accordance with applicable laws and our internal data retention practices.

CONTACT US

If you have any questions about this Privacy Policy, how we handle your personal information, or if you wish to exercise your privacy rights, please contact us.

NU Rally

Email:

privacy@nurallyofficial.com

Website:

https://www.nurallyofficial.com

We appreciate the trust you place in NU Rally. Protecting your personal information is an important part of delivering the premium experiences our community expects.